Menu
Menu
Menu
Prysm created a huge canvas designed to be a storytelling tool for the Under Armour team to showcase the brand’s work to its international talent roster. The ‘Make You Famous Wall’ delivers 160 square feet of pure digital excitement at their iconic corporate campus.
US-based Under Armour is a leading global sportswear and apparel brand, renowned for its collaboration with international sports personalities and its innovations in performance gear.
When you want to impress Michael Phelps you really have to go all out. As a frequent visitor to Under Armour’s Baltimore headquarters, the most decorated Olympian of all time is very familiar with the global athletic performance brand’s spectacular ‘I’ll Make You Famous Wall’.
The Prysm solution provides Under Armour with a massive canvas to demonstrate its story and to engage its roster of sports talent with how it is telling their respective stories. Used to welcome and showcase content from each of its sport’s star’s careers, the wall is an interactive presentation tool on a huge scale.
The solution creatures a custom Prysm visual workplace measuring 18 feet wide by 9 feet high, bringing a digital centerpiece to its headquarters experience centre.
The interactive elements of the Prysm wall enables the sports stars to sign the wall, and then for it to be shared immediately with the star. These unique signatures are generated as a record of the star’s time at the Baltimore HQ, and a ‘moment’ of the time they spend with Under Armour.
The display features Prysm’s proprietary software enables multiple sources to be brought in and showcased on the wall at a huge scale, as a dynamic centrepiece to the brand’s story.
“Without exception, everyone who sees the wall is amazed – the impact is immediate and dramatic. The size of our wall and the impact it has, because of how we are telling the story, how we are enlarging the content and moving everything around, we walk through a story and take the guest through the emotional roller coaster of their story. Kevin, our CEO loves to blow people’s minds. This certainly checks that box.”
Senior Director, Executive Communications at Under Armour
Select a time that works for you for a live demo and we’ll do the rest.
Not ready for a demo or a general inquiry? Fill out a short form or give us a call.
Find a Prysm office or experience center in your area.
